Released on: August 7, 2008, 1:54 pm

Press Release Author: Kristin Brennan

Industry: Advertising

Press Release Summary: Healthy Directions Team up with Singularity to launch
FasterTomorrow.com, a site dedicated to helping endurance athletes reach their
performance goals.

Press Release Body: Singularity Design is pleased to announce the launch of
FasterTomorrow.com, a website created for Healthy Directions, LLC, and designed to
help endurance athletes of any age reach their peak performance.

Healthy Directions, a private company based in Potomac, Maryland, is one the largest
direct-to-consumer supplement providers in North America. They are also the largest
publisher of alternative health newsletters in America, as well as providing
legitimate, useful health solutions to consumers via numerous online resources. In
addition, they have been a leading supplier of science-based vitamin and nutritional
supplement formulas for over 15 years.

Healthy Directions recently joined forces with a panel of expert advisors to supply
endurance athletes with the highly informed advice and unparalleled nutritional
solutions they have been searching for. In order to promote their first product in
this category, ARX (Athletic Recovery X-cellerator), Healthy Directions called on
Singularity to help them with their online branding of this exciting, new product.

\"Healthy Directions faced a real issue in bringing to market the new Faster Tomorrow
brand, combined with the release of a new website and a premier product in ARX,\"
says Keith Atikinson, CRM Director, Internet Marketing for Healthy Directions. \"In
order to capitalize on this opportunity, we needed to find an agency that could
bring us the best interactive design possible, while simultaneously executing on a
very aggressive timeline. The Singularity team not only delivered an incredibly
strong site, but partnered with us on multiple levels to ensure we delivered a
strong brand that reached the endurance athlete. I could not have been more pleased
with the dedication and level of expertise Singularity provided us!\"


The Faster Tomorrow Site is designed to help endurance athletes of any age reach
their peak performance with the assistance of leading edge science and specialized
nutrition. These athletes are also able to sign up for free training tips and
nutritional advice, and will benefit from the years of experience and passion
delivered by the expert panel of advisors and the entire Faster Tomorrow team.

Singularity Design is an award-winning interactive agency that develops compelling
digital strategies for inspiring brands. Singularity merges award-winning
creativity with consumer insight to establish a strong emotional connection between
the consumer and your brand. To speak with Singularity about your online marketing
and branding needs, call (215) 988-0025 or e-mail info@singularitydesign.com.


Web Site: http://www.singularitydesign.com

Contact Details: Singularity Design
1628 JFK Blvd
Suite 400
Philadelphia, PA 19103
(215) 988-0025
www.singularitydesign.com